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FOR LAW FIRMS

When someone needs a lawyer, does AI point them to your firm?

"Who's a good family lawyer in [city]?" or "best conveyancing solicitor near me" are exactly the questions people now ask ChatGPT and Google's AI Overview when they need legal help. If your firm isn't in that answer, that client instructs someone else.

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Why law firms are especially exposed

People often need a lawyer at a stressful, urgent moment, and they want a trusted name fast, so they ask an AI assistant. Ask one for "a good family lawyer" or "a solicitor for a property settlement" and it hands back a short, confident set of names. If your firm isn't among them, you never get the call.

A single matter can be worth a great deal in fees, and most firms have no idea whether AI is recommending them or sending those clients to a competitor.

What we actually check

We run the real questions prospective clients ask, family law, conveyancing, wills and estates, commercial and employment law, across Claude, ChatGPT, Perplexity, and Google AI Overview, for your area and practice areas. Then we show you whether your firm came up, and who came up instead.

Example

What a real result actually looks like

Example: Melbourne law firm, "good family lawyer near me"
ClaudeCITED
ChatGPTNOT MENTIONED
PerplexityNOT MENTIONED
Google AI OverviewNOT MENTIONED
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