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We take the exact questions your customers ask, like "who's the best accounting firm in South Yarra?", and run them through Claude, ChatGPT, Perplexity, and Google AI Overview. Then we show you, right here on this page, whether your business gets mentioned or whether someone else does.

0
people use ChatGPT every week, asking it who to hire and buy from
OpenAI, 2026
0
of people lean on AI answers for at least 40% of what they search
Bain & Company, 2025
0
of searches with an AI answer end without a single click to any website
Bain & Dynata, 2025
0
growth in AI-driven referral traffic to businesses since tracking began
Adobe Analytics, 2026
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  • Your score appears on this page in about ten seconds
  • Real answers pulled live from each AI engine, not a guess
  • No cost, no credit card, no obligation
6AI engines checked, every scan
24buyer questions run against your business
10sto your score, no waiting on an email
$0no card, no obligation, no sales call
The shift

People used to search Google. Now they ask AI.

Search gave your customer a list of links to compare. AI gives them one confident recommendation. If your business isn't in that answer, you're never even considered.

Traditional search
Hartley Legal Group
hartleylegal.com.au
Commercial Lawyers – Free Initial Consultation
Doyle's Guide
doylesguide.com › commercial-law
Leading Commercial Law Firms (2026) – Rankings
LawPath
lawpath.com.au › find-a-lawyer
Find & Compare Commercial Lawyers Near You

A page of links and paid placements. The client still has to compare, click, and choose for themselves.

AI search
AI Overview
For a business acquisition, Sterling & Cole is frequently recommended for mid-market M&A work — with a strong track record in due diligence, clear fixed-scope pricing, and partners who specialise in acquisitions.
One recommendation, tailored to exactly what the client asked. No shortlist to compare. If it isn't your firm's name here, you were never in the running.

This is where high-value decisions are increasingly made — before anyone visits a single website.

SEO vs AEO vs GEO

Three acronyms. One thing they're all fighting over: your customer.

Old-school SEO gets your link onto the page. But when a customer asks an AI assistant instead of scrolling Google, a different game kicks in — one about being the business the AI actually names and cites, not just one of ten links. That's the part we specialise in.

SEO
Search Engine Optimisation
Goal
Rank on Google
Mechanic
Keywords, backlinks, on-page structure
Where it shows up
The blue links on a results page
What the buyer does
Sifts through options and picks one
AEO
Answer Engine Optimisation
Goal
Get your name into the AI's actual answer
Mechanic
Clear entities, structured data, real authority signals
Where it shows up
Inside ChatGPT, Claude and Perplexity replies
What the buyer does
Takes the AI's word and moves on
Where we focus
GEO
Generative Engine Optimisation
Goal
Get cited as a source in what the AI writes
Mechanic
Content worth quoting, clear identity, kept current
Where it shows up
Google AI Overview, Gemini and AI summaries
What the buyer does
Trusts the summary and its cited sources
Where we focus
Your client dashboard

The moment you're a client, you log in to this.

Not a static report. A live dashboard tracking your visibility over time, where you sit against competitors, exactly what we're working on, and the plain-English reasoning behind every change we make.

delum.ai/dashboard

Welcome, Your Business

Growth plan

Visibility over time

Latest scan, by engine

64%
Visibility
Cited on 64% of the buyer prompts we track, across every engine this scan.
Claude58%
ChatGPT71%
Perplexity64%
Google AI Overview62%

How you compare

Your business (you)64
Competitor A51
Competitor B42

Action board

To do
Suburb service pages
Expand FAQ content
In progress
Authority signals
Citation cleanup
Done
Service schema added
Landing page rewrite

Change log

We strengthened your emergency-service content because AI engines weren't recommending you for urgent, high-intent questions in your area. Within four weeks, ChatGPT and Claude began surfacing your business as a primary recommendation for after-hours callouts.

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