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FREE AI VISIBILITY CHECK

Is your business invisible to ChatGPT?

When someone asks Claude, ChatGPT, Perplexity, or Google "who's the best [your industry] firm near me?" does your business get named? Most don't, and most owners have no idea. We'll show you exactly where you stand.

Why this matters

AI is quietly becoming the front door to your business.

0
people now use ChatGPT every week, and they're asking it who to hire and buy from
OpenAI, 2026
0
growth in AI-driven referral traffic to businesses since tracking began
Adobe Analytics, 2026
0
of people now lean on AI answers for at least 40% of what they search
Bain & Company, 2025
0
of searches with an AI answer end without a single click to any website
Bain & Dynata, 2025
The shift

People used to search Google. Now they ask AI.

Search gave your customer a list of links to compare. AI gives them one confident recommendation. If your business isn't in that answer, you're never even considered.

Traditional search
Hartley Legal Group
hartleylegal.com.au
Commercial Lawyers – Free Initial Consultation
Doyle's Guide
doylesguide.com › commercial-law
Leading Commercial Law Firms (2026) – Rankings
LawPath
lawpath.com.au › find-a-lawyer
Find & Compare Commercial Lawyers Near You

A page of links and paid placements. The client still has to compare, click, and choose for themselves.

AI search
AI Overview
For a business acquisition, Sterling & Cole is frequently recommended for mid-market M&A work — with a strong track record in due diligence, clear fixed-scope pricing, and partners who specialise in acquisitions.
One recommendation, tailored to exactly what the client asked. No shortlist to compare. If it isn't your firm's name here, you were never in the running.

This is where high-value decisions are increasingly made — before anyone visits a single website.

What we actually do

Scan. Benchmark. Fix.

Not a dashboard you have to interpret yourself. A done-for-you service that closes the gap.

01

Scan

We run real buyer questions through Claude, ChatGPT, Perplexity, and Google AI Overview and check whether your business gets mentioned, and whether your competitors do instead.

02

Benchmark

You see exactly where you stand against the competitors you actually compete with, tracked over time. Not a one-off snapshot.

03

Fix

We do the actual work to close the gap: structured data, FAQ content, and the technical signals AI engines use to decide who to cite.

8
Real buyer-style questions run per scan — phrased the way an actual customer asks, not a generic keyword.
7
AI engines tracked, including Google AI Overview, ChatGPT, Claude, and Perplexity — the ones your customers are actually using.
100
Prompts monitored every month on our Growth plan, refreshed each cycle. Not a one-off audit you never hear about again.
Live
Every result comes from a real, live query to the engine at scan time. Nothing simulated, nothing estimated.
SEO vs AEO vs GEO

Three acronyms. One thing they're all fighting over: your customer.

Old-school SEO gets your link onto the page. But when a customer asks an AI assistant instead of scrolling Google, a different game kicks in — one about being the business the AI actually names and cites, not just one of ten links. That's the part we specialise in.

SEO
Search Engine Optimisation
Goal
Rank on Google
Mechanic
Keywords, backlinks, on-page structure
Where it shows up
The blue links on a results page
What the buyer does
Sifts through options and picks one
AEO
Answer Engine Optimisation
Goal
Get your name into the AI's actual answer
Mechanic
Clear entities, structured data, real authority signals
Where it shows up
Inside ChatGPT, Claude and Perplexity replies
What the buyer does
Takes the AI's word and moves on
Where we focus
GEO
Generative Engine Optimisation
Goal
Get cited as a source in what the AI writes
Mechanic
Content worth quoting, clear identity, kept current
Where it shows up
Google AI Overview, Gemini and AI summaries
What the buyer does
Trusts the summary and its cited sources
Where we focus
Your client dashboard

The moment you're a client, you log in to this.

Not a static report. A live dashboard tracking your visibility over time, where you sit against competitors, exactly what we're working on, and the plain-English reasoning behind every change we make.

delum.ai/dashboard

Welcome, Your Business

Growth plan

Visibility over time

Latest scan, by engine

64%
Visibility
Cited on 64% of the buyer prompts we track, across every engine this scan.
Claude58%
ChatGPT71%
Perplexity64%
Google AI Overview62%

How you compare

Your business (you)64
Competitor A51
Competitor B42

Action board

To do
Suburb service pages
Expand FAQ content
In progress
Authority signals
Citation cleanup
Done
Service schema added
Landing page rewrite

Change log

We strengthened your emergency-service content because AI engines weren't recommending you for urgent, high-intent questions in your area. Within four weeks, ChatGPT and Claude began surfacing your business as a primary recommendation for after-hours callouts.

Retainer options

Done-for-you, not another dashboard

Every tier includes real optimization work — we do the work to get you recommended, not just a report telling you what's wrong. Plans scale with how many engines, prompts and locations you need.

Foundations
$800/mo
or $8,000 a year, two months free
  • 4 engines tracked: ChatGPT, Claude, Perplexity, Google AI Overview
  • 25 buyer-intent prompts tracked every month
  • 3 competitors benchmarked
  • Optimization work, refreshed quarterly
  • Month one: Google Preferred Sources customer campaign, run for you
  • Monthly PDF report
Full Partner
Custom
From $2,500/mo, scoped to your business
  • All available engines tracked
  • 250+ prompts tracked every month
  • 10+ competitors benchmarked
  • Multiple locations or brands tracked
  • Month one: Google Preferred Sources customer campaign, run for you
  • Direct line to Delum, not an email queue
Three month minimum, then month to month. Annual plans include two months free.
See full pricing

Backed by a 90-day guarantee. If your visibility hasn't improved across at least two tracked engines in 90 days, the next month is free.

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